The Pilipino Workers Center not only owns the only jeepney in Southern California but it is also a giant piece of mobile media. Executive Director of the Pilipino Workers Center, Aquilina Soriano-Versoza, talks about the history of the Jeepney and how it represents the Filipino culture in Historic Filipinotown.

PDUB Workshops 2008-2009

A lot of work went into the first year of PDUB Productions.

PDUB received guidance + support from our Community Advisory Board:

More PHOTOS >
View MEDIA CONTENT >

Mobile HI FI Tour Launch:

Saturday, September 26, 2009

Although officially designated by the city of Los Angeles in 2002, Historic Filipinotown (”Hi Fi” or “P-Town”) has few cultural or physical markers to indicate the area’s status. On September 26, 2009, PDUB Productions, a collaborative digital media project between the Pilipino Workers’ Center (PWC), Public Matters, UCLA Center for REMAP, HyperCities and local youth, launched its Mobile HI FI Tours to give the public a better understanding of the neighborhood’s character, significance, and rich cultural history. The culminating events for the first year of PDUB Productions (link to About PDUB), collectively titled “KAHAPON, NGAYON at BUKAS ng HISTORIC FILIPINOTOWN | HISTORIC FILIPINOTOWN: YESTERDAY, TODAY+ TOMORROW,” were a resounding success. A steady crowd showed up, even on a 95 degree L.A. day. The action-packed day was full of activity, including the debut of the Mobile HI FI Immigrant’s Guides, the inaugural run of PWC’s jeepney (our biggest and coolest mobile media device!) presided over by Honorary Committee Chair and LA City Council President Eric Garcetti, and a Barrio Fiesta to cap the evening.

So what was on the menu?

• * INDIVIDUAL FIESTA TICKETS: $50.
• * INDIVIDUAL JEEPNEY TOUR TICKETS: $20.
• * INDIVIDUAL WALKING TOUR TICKETS: FREE *limited spaces available.
• * SPECIAL EDITION PWC JEEPNEY T-SHIRTS: $20

Check out the pix below to relive the exciting day!

Getting Ready for the BIG DAY

A press conference, volunteer training, event set-up – all before 1 pm!

More PHOTOS >

Mobile HI FI Tour Launch: WALKING TOURS

The Mobile HI FI Tours took place from 1-6pm, offered as walking tours with interactive mobile devices and local longtime residents a+ fantastic City Year volunteers serving as guides.

More PHOTOS >

Take a MOBILE HI FI WALKING TOUR >

Mobile HI FI Tour Launch: JEEPNEY TOURS

We also unveiled the PWC Jeepney, an original 1944 Willy’s Jeepney (link to Jeepney Watch page) by the Sarao Company in the Philippines that made its way to Los Angeles via Washington State. St. Columban Church’s Father Brannigan blessed the jeepney before it set off on its inaugural ride and tour, led by Honorary Committee Chair and LA City Council President Eric Garcetti.

More PHOTOS >

Take a MOBILE HI FI JEEPNEY TOUR >

PWC BARRIO FIESTA Fundraiser

After sunset, the festivities continued with a barrio fiesta in PWC’s own backyard, set against the downtown skyline. The celebration included delicious Filipino food courtesy of Neri’s Filipino Bakery and performances from The Fighting Cocks, Re-D.mer, (aka Michael Walker), Belle, Florante, Haranistas from Silver Lake Adult Day Health Care Center, among others.

Funds raised through ticket sales + sponsorships provided support for PWC’s ongoing programs, such as Pilipino Trafficking Victims, the COURAGE Campaign, Immigration Assistance and Advocacy, and Youth Media (PDUB Productions).

More PHOTOS >

Community Support

HONORARY COMMITTEE

PDUB received a lot of community support in its first year. Our Honorary Committee for “KAHAPON, NGAYON at BUKAS ng HISTORIC FILIPINOTOWN | HISTORIC FILIPINOTOWN: YESTERDAY, TODAY+ TOMORROW”:

• * Eric Garcetti, Event Chair, Councilman, District 13, Los Angeles City Council President
• * Fr. John Brannigan, SSC of the St. Columban Church
• * Ryan Carpio, Field Deputy, Los Angeles City Council District 13
• * Eftihia Danellis, Principal, School of Visual Arts + Humanities, Edward Roybal Learning Ctr
• * John Delloro, Executive Director, Dolores Huerta Labor Institute
• * Jess Espanola, Emmy Award Winner as Assistant Director of Animation, Simpsons
• * Argee R. Geronca, Graphic Artist
• * Victor Narro, Project Director, Downtown UCLA Labor Studies Center
• * Jannelle So, Host & Producer of Kababayan LA

SPONSORS

Office of LA City Council President Eric Garcetti, IDEPSCA, Kababayan LA with Janell So, Alpha Printing + Graphics, MIWON, Tribal Café, KIWA, SIPA, Good Girl Dinette, Sub_Urban Riot, Little Tokyo Service Center, Asian Journal, Bakit Why.com, Good, and Leimert Park Beat.

SPONSORSHIP LEVELS

Hi Fi Anghel (Hi Fi Angel) – $10,000

• * 8 Tickets to Barrio Fiesta Reception
• * 8 Tickets to Jeepney Tour
• * Jeepney can be brought to display at one event of sponsor’s choice
• * Name inside Jeepney (large font) 
for 1 year
• * Full Screen Ad projected on large outdoor screen at Fiesta
• * Name + logo prominently featured on HiFi Map to be used with all walking tours (year-long)
• * Banner on outside of Jeepney on event day
• * Name featured on event signage, press release, +XX event website
• * Can provide a branded give-a-way in event bag

Hi Fi Bayani (Hi Fi Hero) – $5,000

• * 8 Tickets to fundraiser Fiesta
• * 4 Tickets to Jeepney Tour
• * Name inside Jeepney (large font) for 1 year
• * Full Screen Ad projected on large outdoor screen at Fiesta
• * Small Banner on Jeepney (outside) on event day
• * Name and logo listed on HiFi Map to be used with all walking tours
• * Name featured on event signage, press release, + event website
• * Can provide a branded give-a-way in event bag

Hi Fi Kasangga (Hi Fi Ally) – $2,500

• * 8 Tickets to fundraiser Fiesta
• * 2 Tickets to Jeepney tour
• * 1/2 Screen Ad projected on large outdoor screen at reception
• * Name inside jeepney (medium font)
• * Name listed on HiFi Map to be used with all walking tours
• * Name featured on event signage, press release, + event website
• * Can provide a branded give-a-way in event bag

Forever Young: Special Youth Supporter – $1,500

• * Sponsor the expenses of a PDUB Productions student 
for one school year!
• * 6 Tickets to fundraiser Fiesta
• * 2 Tickets for Jeepney tour
• * Name inside Jeepney (medium font)
• * 1/4 Screen Ad on Outdoor Screen at Fiesta
• * Name featured on event signage, press release, + event website
• * Can provide a branded give-a-way in event bag

Hi Fi Kababayan (Hi Fi Countryman/woman) – $1,000

• * 4 Tickets to fundraiser Fiesta
• *2 Tickets for Jeepney tour
• * 1/4 Screen Ad Displayed on Outdoor Screen at Fiesta
• * Name inside jeepney (small font)
• * Name listed on the official Hi Fi Tour Map
• * Name featured on event signage, press release, + event website
• * Can provide a branded give-a-way in event bag

Hi Fi Kaibigan (Hi Fi Friend) – $500

• * 2 Tickets to fundraiser Fiesta
• * 2 Tickets for Jeepney tour
• * Name inside jeepney (small font)
• * Name listed on the official Hi Fi Tour Map
• * 1/8 Screen Ad on Outdoor Screen at Fiesta
• * Name featured on event signage, press release, + event website

Hi Fi Explorer – $250

• * 2 Tickets to fundraiser Fiesta
• * 1 Ticket for Jeepney Tour
• * Name listed on Outdoor Screen at Fiesta
• * Name listed on Official Hi Fi Tour Map
• * Name listed on event signage, press release + event website

Date: Friday, August 13th, 2010

MOBILE HI FI JEEPNEY TOURS: 6:00 and 7:00 pm

Suggested donation $10. Seating is limited.

To rsvp please contact smayo@pwcsc.org.

VIDEO SCREENING: 8:00pm FREE!

Venue: Pilipino Workers’ Center (PWC)
153 Glendale Blvd. (at corner of Rockwood)
Los Angeles, CA 90026
http://www.pwcsc.org
213.250.4353

The Pilipino Workers’ Center (PWC) and Public Matters present media-based works from their CCH-funded project, MOBILE HI FI. Tour Los Angeles Historic Filipinotown in the world’s only mobile media jeepney, PWC’s own original 1944 Sarao Motors Jeep Willy. Travel through time and experience the neighborhood via a combination jeepney ride + walking tour that features stories of residents and immigrants from 1898 to the present from our Mobile HI FI Immigrants’ Guides. Cap off the evening with a twilight screening of the latest PDUB videos. The program features The PDUB Harana Project, a musical collaboration with elders from the Silver Lake Adult Day Health Care Center about the art of the serenade; the instructional comedy How to Survive a Filipino House Party; the over-the-top cross-cultural mash-up HI FI Telenovela; and a contemporary Harana Music Video shot around Historic Filipinotown.

PDUB Workshops 2008-2009

A lot of work went into the first year of PDUB Productions.

PDUB received guidance + support from our Community Advisory Board:

More PHOTOS >
View MEDIA CONTENT >

Mobile HI FI Tour Launch:

Saturday, September 26, 2009

Although officially designated by the city of Los Angeles in 2002, Historic Filipinotown (”Hi Fi” or “P-Town”) has few cultural or physical markers to indicate the area’s status. On September 26, 2009, PDUB Productions, a collaborative digital media project between the Pilipino Workers’ Center (PWC), Public Matters, UCLA Center for REMAP, HyperCities and local youth, launched its Mobile HI FI Tours to give the public a better understanding of the neighborhood’s character, significance, and rich cultural history. The culminating events for the first year of PDUB Productions (link to About PDUB), collectively titled “KAHAPON, NGAYON at BUKAS ng HISTORIC FILIPINOTOWN | HISTORIC FILIPINOTOWN: YESTERDAY, TODAY+ TOMORROW,” were a resounding success. A steady crowd showed up, even on a 95 degree L.A. day. The action-packed day was full of activity, including the debut of the Mobile HI FI Immigrant’s Guides, the inaugural run of PWC’s jeepney (our biggest and coolest mobile media device!) presided over by Honorary Committee Chair and LA City Council President Eric Garcetti, and a Barrio Fiesta to cap the evening.

So what was on the menu?

• * INDIVIDUAL FIESTA TICKETS: $50.
• * INDIVIDUAL JEEPNEY TOUR TICKETS: $20.
• * INDIVIDUAL WALKING TOUR TICKETS: FREE *limited spaces available.
• * SPECIAL EDITION PWC JEEPNEY T-SHIRTS: $20

Check out the pix below to relive the exciting day!

Getting Ready for the BIG DAY

A press conference, volunteer training, event set-up – all before 1 pm!

More PHOTOS >

Mobile HI FI Tour Launch: WALKING TOURS

The Mobile HI FI Tours took place from 1-6pm, offered as walking tours with interactive mobile devices and local longtime residents a+ fantastic City Year volunteers serving as guides.

More PHOTOS >

Mobile HI FI Tour Launch: JEEPNEY TOURS

We also unveiled the PWC Jeepney, an original 1944 Willy’s Jeepney (link to Jeepney Watch page) by the Sarao Company in the Philippines that made its way to Los Angeles via Washington State.  St. Columban Church’s Father Brannigan blessed the jeepney before it set off on its inaugural ride and tour, led by Honorary Committee Chair and LA City Council President Eric Garcetti.

More PHOTOS >

PWC BARRIO FIESTA Fundraiser

After sunset, the festivities continued with a barrio fiesta in PWC’s own backyard, set against the downtown skyline. The celebration included delicious Filipino food courtesy of Neri’s Filipino Bakery and performances from The Fighting Cocks, Re-D.mer, (aka Michael Walker), Belle, Florante, Haranistas from Silver Lake Adult Day Health Care Center, among others.

Funds raised through ticket sales + sponsorships provided support for PWC’s ongoing programs, such as Pilipino Trafficking Victims, the COURAGE Campaign, Immigration Assistance and Advocacy, and Youth Media (PDUB Productions).

More PHOTOS >

Community Support

HONORARY COMMITTEE

PDUB received a lot of community support in its first year. Our Honorary Committee for “KAHAPON, NGAYON at BUKAS ng HISTORIC FILIPINOTOWN | HISTORIC FILIPINOTOWN: YESTERDAY, TODAY+ TOMORROW”:

• * Eric Garcetti, Event Chair, Councilman, District 13, Los Angeles City Council President
• * Fr. John Brannigan, SSC of the St. Columban Church
• * Ryan Carpio, Field Deputy, Los Angeles City Council District 13
• * Eftihia Danellis, Principal, School of Visual Arts +  Humanities, Edward Roybal Learning Ctr
• * John Delloro, Executive Director, Dolores Huerta Labor Institute
• * Jess Espanola, Emmy Award Winner as Assistant Director of Animation, Simpsons
• * Argee R. Geronca, Graphic Artist
• * Victor Narro, Project Director, Downtown UCLA Labor Studies Center
• * Jannelle So, Host & Producer of Kababayan LA

SPONSORS

Office of LA City Council President Eric Garcetti, IDEPSCA, Kababayan LA with Janell So, Alpha Printing + Graphics, MIWON, Tribal Café, KIWA, SIPA, Good Girl Dinette, Sub_Urban Riot, Little Tokyo Service Center, Asian Journal, Bakit Why.com, Good, and Leimert Park Beat.

SPONSORSHIP LEVELS

Hi Fi Anghel (Hi Fi Angel) – $10,000

• * 8 Tickets to Barrio Fiesta Reception
• * 8 Tickets to Jeepney Tour
• * Jeepney can be brought to display at one event of sponsor’s choice
• * Name inside Jeepney (large font) 
for 1 year
• * Full Screen Ad projected on large outdoor screen at Fiesta
• * Name + logo prominently featured on HiFi Map to be used with all walking tours (year-long)
• * Banner on outside of Jeepney on event day
• * Name featured on event signage, press release, +XX event website
• * Can provide a branded give-a-way in event bag

Hi Fi Bayani (Hi Fi Hero) – $5,000

• * 8 Tickets to fundraiser Fiesta
• * 4 Tickets to Jeepney Tour
• * Name inside Jeepney (large font) for 1 year
• * Full Screen Ad projected on large outdoor screen at Fiesta
• * Small Banner on Jeepney (outside) on event day
• * Name and logo listed on HiFi Map to be used with all walking tours
• * Name featured on event signage, press release, + event website
• * Can provide a branded give-a-way in event bag

Hi Fi Kasangga (Hi Fi Ally) – $2,500

• * 8 Tickets to fundraiser Fiesta
• * 2 Tickets to Jeepney tour
• * 1/2 Screen Ad projected on large outdoor screen at  reception
• * Name inside jeepney (medium  font)
• * Name listed on HiFi Map to be used with all walking tours
• * Name featured on event signage, press release, + event website
• * Can provide a branded give-a-way in event bag

Forever Young: Special Youth Supporter – $1,500

• * Sponsor the expenses of a PDUB Productions student 
for one school year!
• * 6 Tickets to fundraiser Fiesta
• * 2 Tickets for Jeepney tour
• * Name inside Jeepney (medium font)
• * 1/4 Screen Ad on Outdoor Screen at Fiesta
• * Name featured on event signage, press release, + event website
• * Can provide a branded give-a-way in event bag

Hi Fi Kababayan (Hi Fi Countryman/woman) – $1,000

• * 4 Tickets to fundraiser Fiesta
• *2 Tickets for Jeepney tour
• * 1/4 Screen Ad Displayed on Outdoor Screen at Fiesta
• * Name inside jeepney (small font)
• * Name listed on the official Hi Fi Tour Map
• * Name featured on event signage, press release, + event website
• * Can provide a branded give-a-way in event bag

Hi Fi Kaibigan (Hi Fi Friend) – $500

• * 2 Tickets to fundraiser Fiesta
• * 2 Tickets for Jeepney tour
• * Name inside jeepney (small font)
• * Name listed on the official Hi Fi Tour Map
• * 1/8 Screen Ad on Outdoor Screen at Fiesta
• * Name featured on event signage, press release, + event website

Hi Fi Explorer – $250

• * 2 Tickets to fundraiser Fiesta
• * 1 Ticket for Jeepney Tour
• * Name listed on Outdoor Screen at Fiesta
• * Name listed on Official Hi Fi Tour Map
• * Name listed on event signage, press release + event website

Thank you to everyone who made this day a huge success.

A few highlights follow. And if you’re feeling generous, it’s never too late to support the next year’s project. Oh, actually, it’s this month. Yup, we’re starting up all over again.

Starting the Day Off

REMAP’s Jeff Burke shows how to use the Mobile HI FIi Immigrant’s Guides.

The Morning’s Press Conference

Councilman Eric Garcetti in rapt attention listening to Public Matters’ Mike Blockstein. Or is he just waiting for him to stop talking?

PWC’s Executive Director Aqui Soriano Versoza interviewed by The Filipino Channel

Sending the PWC Jeepney Off on Its Maiden Voyage in Style

St. Columban Church’s Father Brannigan Blesses The PWC Jeepney

The Jeepney Tours

David Rockello On Board

Backing Out of PWC

Cruising the Streets of Hi Fi

WHO’S NEXT?

Want Your Very Own Jeepney T?

The Mobile Hi Fi Immigrant’s Guides

Getting Ready

The Amazing Jenn Su

City Year. Possibly the Best Volunteers Ever.

The Tablets Getting Ready for their World Debut

Gerald Gubatan Posing Next to a Cut-Out of His Father Severo Gubatan

The Whole Crew Standing Near Where Gerald’s Uncle Lived

The Barrio Fiesta

BEFORE . . .

AFTER

The Barrio Fiesta!

The Fighting Cocks Performing On a Beautiful L.A. Night

Seniors from The Silver Lake Adult Day Care Health Center Singing Haranas

The Pdub Youth Barkada

Florante performing

Hi Fi. Where it all happens.

Still hungry for more? Check out these other posts about the event:

KCET Think Tank | LAist | Evil Monito | BakitWhy | Good | CurbedLA

Who needs Hollywood?

PWC Youth set the stage

Setting up the Mobile HI FI  Jeepney:

UCLA Remap’s Jeff Burke checking the tech.

A sneak peak at the Mobile HI FI Jeepney Tour: History comes alive in more ways than one

Experience the history of Historic Filipinotown in our original 1944 Sarao Jeepney. Buy your tickets here.

The Hi Fi Jeepney on a Test Drive:

Jeepney Driver Salvador “Dong” Lledo taking the jeepney for a drive through Historic Filpinotown. We hope you’ll have as much fun doing it as we did.

[There is a video that cannot be displayed in this feed. Visit the blog entry to see the video.]Tune in as Aqui Versoza from PWC and Reanne Estrada from Public Matters let everyone know what’s in store for this weekend.

[There is a video that cannot be displayed in this feed. Visit the blog entry to see the video.]Did you know PWC’s Director was also an amazing vocalist? Check out “Beep, Beep,” Aqui’s ode to the jeepney. Sounds so sweet you will buy your tour ticket today!

Saturday, September 26, 2009

1:oo-6:00pm:  Historic Filipinotown Mobile HI FI Walking + Jeepney Tours

6:00-9:00pm:  Backyard Barrio Fiesta + PWC Fundraiser

Order online OR buy at Saturday’s event!

We’re all about giving you opportunities to contribute, to get a little something back for supporting our program and doing some good. These make great presents, either for yourself or loved ones. Here’s a preview of items up for auction:

ROMANTIC GETAWAYS:
Westin Bonaventure Hotel, Sheraton Downtown Hotel, Pala Casino Spa + Resort

FAMILY FUN:
Los Angeles Dodgers, Mulligan Family Fun Center, San Diego Zoo or Wild Animal Park, Guinness World of Records and Hollywood Wax Museum

ART + CULTURE:
MOCA (The Museum of Contemporary Art), LACMA (Los Angeles County Museum of Art)

PORTRAITURE:
Rowley Portraiture (valued at $1000), Bradford Renaissance Portrait (valued at $3000 and $1000)

ONE-HOUR JEEPNEY RIDE/RENTAL:
You can’t put a price on this experience. A jeepney makes every special occasion more special. (geographic limitations apply)

These are just a sample. Check out the full inventory!

PDUB + PWC are coming to a station near you, namely KSCI Channel 18. Courtesy of Honorary Committee Member Jannelle So, Kababayan LA will be featuring PDUB Productions and Pilipino Workers’ Center (PWC) throughout the month of September, leading up to our big event on Saturday, September 26^th.  Each segment will spotlight a different aspect of PDUB Productions Mobile Hi Fi Tours and Pilipino Workers’ Center, including some serious jeepney coverage.

Catch the show at 4:30pm. Here are the dates:

• Monday, September 14^th
• Thursday, September 17^th
• Friday, September 18^th
• Monday, September 21^st
• Wednesday, September 23^rd

Thank you to Jannelle So for getting the word out!